Website Design Proposal
Castle Oaks
Retreat
Luxury Vacation Rental Website
Property
1120 Castle Oaks Dr.
Napa, CA 94558
Prepared for
Property Owner
/ Client
Prepared by
Anthony Charles
Design & Marketing
Creating a digital experience that makes prospective guests feel like they have already arrived in Napa.
Project Summary
- Website
- Four-Page Custom
- Timeline
- 5–7 Business Days
- Starting Investment
- $2,800
- Platform
- Squarespace
Prepared by Anthony Charles Design & Marketing
The Vision
Creating more than a website.
The goal of this project is not simply to build another vacation rental website.
The objective is to create an online experience that immediately transports visitors into the feeling of Napa Valley — long afternoons on the patio, evenings enjoying local wines, quiet mornings overlooking the hills, and weekends spent exploring one of California's most celebrated destinations.
Every page will be intentionally designed to inspire confidence, showcase the property's unique character, and guide prospective guests toward requesting availability or booking their stay.
Rather than relying solely on a third-party property listing, this website will establish a memorable online presence that reflects the quality of the home itself while giving guests an elegant place to explore the property, discover Napa Valley, and begin the reservation process.
What We're Building Toward
Project Objectives
01
Create an unforgettable first impression
02
Present the property as a refined Napa Valley retreat
03
Clearly communicate the home's amenities and features
04
Help guests picture the experience of staying at the property
05
Highlight Napa Valley wineries, restaurants, and attractions
06
Establish a professional online presence independent of a single listing platform
07
Guide prospective guests toward availability and booking inquiries
08
Create a website that can grow alongside the property's rental strategy
Moodboard
Creative direction.
The website's visual identity will draw inspiration from Napa Valley's boutique wineries, luxury inns, country estates, and relaxed California hospitality.
The creative direction will feel warm, elegant, editorial, organic, and timeless.
Visitors should feel as though they have already arrived in Napa before making a reservation.
Large photography, refined typography, generous whitespace, natural colors, and subtle movement will create an experience that feels closer to a boutique hospitality website than a traditional rental listing.
Color Palette
Warm Cream
#F8F4ED
Soft Linen
#FCFAF7
Muted Gold
#B89B5E
Sun-Baked Clay
#A86E51
Deep Burgundy
#5A2433
Olive Green
#6C7356
Dark Espresso
#322820
Warm Gray
#D8D2C5
Typography
Castle Oaks
Retreat
A Private Napa Valley Stay
A modern sans-serif paired with an editorial serif — long-form body text stays quiet and readable, headlines carry the hospitality voice.
The final property title and descriptor can be adjusted before launch.
The Home
Chef's kitchen & open living
Outdoors
Vineyard views & evening light
The Valley
Boutique tastings around the estate
"A stay that begins the moment you open the website."
Sample Guest Voice · Placeholder
Website Scope
The four-page website.
Page One
Home
The homepage will create the first emotional connection between the property and prospective guests. It will introduce the atmosphere of the retreat, communicate the most important property features, and guide visitors toward learning more or checking availability.
- ·Full-screen hero photography
- ·Immersive welcome message
- ·Property positioning
- ·Quick property facts
- ·Featured amenities
- ·Indoor and outdoor living highlights
- ·Guest-experience storytelling
- ·Review or testimonial placeholders until authentic reviews are available
- ·Availability and booking calls to action
- ·Final inquiry section
Page Two
The Retreat
A detailed and highly visual overview of the home, its gathering spaces, accommodations, amenities, and outdoor experience.
- ·About the property
- ·Formal and casual living areas
- ·Chef's kitchen
- ·Dining spaces
- ·Primary suite
- ·Additional bedrooms
- ·Bathrooms
- ·Dedicated office
- ·Laundry facilities
- ·Indoor and outdoor fireplaces
- ·Patio and entertaining deck
- ·Built-in barbecue
- ·Napa Valley views
- ·Parking and garage information
- ·Wine cooler
- ·Golf-cart information, subject to final rules
- ·Photo gallery
- ·Longer-stay and work-friendly features
Page Three
Explore Napa
An immersive area guide designed to build excitement around the full Napa Valley experience — not just the property itself.
- ·Wineries and tasting experiences
- ·Dining recommendations
- ·Downtown Napa
- ·Oxbow Public Market
- ·Silverado Trail
- ·Yountville
- ·St. Helena
- ·Calistoga
- ·Outdoor recreation
- ·Hiking
- ·Hot-air balloon experiences
- ·Spa and wellness experiences
- ·Shopping
- ·Local attractions
- ·Google Maps and location section
- ·Curated planning recommendations
Page Four
Book Your Stay
A clear, conversion-focused page that gives prospective guests the information and tools needed to request availability and move toward booking.
- ·Availability calendar integration when supported
- ·Booking-platform integration
- ·Direct-booking button when applicable
- ·Guest inquiry form
- ·Requested date fields
- ·Guest-count field
- ·Frequently asked questions
- ·Contact details
- ·Property policies
- ·Check-in and check-out details
- ·House rules
- ·Pet policy
- ·Minimum-stay information
- ·Cancellation details
- ·Country-club access disclaimer
- ·Golf-cart use disclaimer
- ·Final conversion call to action
Website Packages
Choose your website experience.
Three thoughtfully scoped packages — from a refined foundation to a fully immersive hospitality presence.
Compare
Package comparison.
| Feature | Essential Retreat | Signature Napa Experience | Private Estate Collection |
|---|---|---|---|
| Investment | $2,800 | $3,400 | $4,200 |
| Four-page custom website | |||
| Mobile optimization | |||
| Guest-focused copywriting | Standard | Expanded | Premium |
| Custom Napa-inspired design | |||
| Availability calendar | |||
| Booking-platform integration | |||
| Contact form | |||
| Google Maps | |||
| Napa area guide | Basic | Curated | Interactive |
| Enhanced storytelling | — | ||
| Winery & dining recommendations | — | ||
| FAQ section | — | ||
| Review section | — | ||
| Enhanced gallery with lightbox | — | ||
| Google Analytics | — | ||
| Conversion tracking | — | ||
| Property logo or monogram | — | — | |
| Cinematic video integration | — | — | |
| Digital guest guide | — | — | |
| Advanced SEO enhancements | — | — | |
| Custom thank-you page | — | — | |
| Custom 404 page | — | — | |
| Revision rounds | 2 | 3 | 4 |
| Post-launch support | 30 days | 45 days | 60 days |
Optional Enhancements
Customize your project.
Select any enhancements you would like to add. Your investment total, deposit, and remaining balance update automatically.
Professional Property Logo
+$450one time
A refined property logo or monogram supplied in web-ready and high-resolution formats.
Drone Video Editing
+$350one time
Editing of client-provided drone footage into a polished website-ready video.
Drone filming is not included.
Digital Guest Guide
+$500one time
A branded digital guide covering arrival information, property instructions, local recommendations, and frequently requested guest details.
Additional Website Page
+$250per page
Add extra pages such as Reviews, Events, Additional Itineraries, Property Policies, Local Partnerships, or a Journal.
Seasonal Website Update Package
+$500one time
A coordinated post-launch update covering seasonal imagery, copy, recommendations, and promotional content.
Blog Setup
+$300one time
Adds a styled Squarespace blog or travel-journal structure with category formatting and an initial sample post layout.
Email Marketing Setup
+$600one time
Email signup integration, branded signup form, audience connection, and one initial email template.
Ongoing email campaigns and third-party email software subscriptions are not included.
Advanced SEO Package
+$900one time
Expanded keyword research, deeper on-page optimization, additional metadata development, internal-linking recommendations, and enhanced search-focused content structure.
Ongoing SEO, monthly reporting, backlink development, and ranking guarantees are not included.
Social Media Launch Graphics
+$350one time
A coordinated set of branded launch graphics — three square graphics, three story graphics, and one social-sharing banner.
Website Maintenance Plan
+$150/month
Minor copy changes, image swaps, link updates, and routine website assistance.
Google Business Profile Optimization
+$300one time
Profile review, website URL connection, category review, service or amenity updates where applicable, photo recommendations, and one launch announcement.
Property qualification for a Google Business Profile is not guaranteed.
Priority Three-Business-Day Turnaround
+$750one time
Prioritizes the project for an estimated three-business-day completion window after all required content and the deposit are received.
Subject to scheduling availability and content readiness.
The Foundation
Every website includes.
Process
How the project unfolds.
Estimated Completion
5–7 Business Days
Once the required content, photography, booking information, initial deposit, and account access have been received, the website is estimated to be completed within five to seven business days. The timeline may shift slightly depending on client response times, revision requests, content readiness, third-party integrations, and final approval timing.
01
Discovery
Review the property information, photography, booking process, amenities, policies, creative direction, and website goals.
02
Design Direction
Develop the visual system — typography, colors, image direction, layout style, and homepage experience.
03
Website Development
Design and build all four custom Squarespace website pages for desktop, tablet, and mobile devices.
04
Review & Revisions
Present the completed website for review and complete the included consolidated revision rounds.
05
Testing & Launch
Connect the domain, configure forms and technical settings, review mobile layouts, test links, submit the sitemap, and publish.
Client-Provided Items
What we'll need from you.
To keep the project moving efficiently, the client will provide the following items before or during development.
Temporary wine-country imagery and clearly identified placeholder content may be used during development until final materials are received.
- → Final high-resolution property photography
- → Accurate property information
- → Confirmed bedroom and sleeping arrangements
- → Confirmed guest capacity
- → Final amenities list
- → Booking-platform information
- → Availability-calendar feed, when applicable
- → Direct-booking information, when applicable
- → Check-in and check-out details
- → Minimum-stay requirements
- → House rules
- → Cancellation policy
- → Pet policy
- → Golf-cart policies
- → Country-club access details
- → Contact information
- → Required permits, disclosures, or rental notices
- → Final approval of the website copy
- → Squarespace account access or invitation
- → Domain-provider access when needed for launch
Please Note
Squarespace subscription.
The Squarespace website subscription is not included in any project package. The client will be responsible for purchasing and maintaining the required Squarespace subscription directly through Squarespace.
- • Domain registration or renewal is not included
- • Premium third-party tools are not included
- • Third-party booking or payment fees are not included
- • Paid integrations require client approval
- • Third-party software subscriptions are billed directly to the client
Investment
Investment summary.
Package One
The Essential Retreat
$2,800
2 revision rounds · 30 days post-launch support
Package Two — Recommended
The Signature Napa Experience
$3,400
3 revision rounds · 45 days post-launch support
Package Three
The Private Estate Collection
$4,200
4 revision rounds · 60 days post-launch support
The selected project fee covers strategy, creative direction, copy development, custom page design, responsive Squarespace development, booking and inquiry setup, foundational SEO, testing, revisions, and launch assistance. This investment represents a complete hospitality-focused website experience — not simply four static pages.
Payment Schedule
50 / 50
A 50% non-refundable deposit reserves the project and begins work. The remaining 50% is due before the website is published, transferred, or connected to the final domain.
Out-of-Scope Work
$125 / hour
Additional work, services, pages, integrations, or revisions outside the selected package and approved enhancements are billed hourly. No out-of-scope hourly work will be performed without client approval.
Currently Selected
$3,400
One-time investment · The Signature Napa Experience
Deposit due $1,700 · Balance $1,700
Costs Not Included
Any required third-party expense will be discussed with the client before purchase or activation.
Questions
Frequently asked.
Terms & Conditions
Project terms.
Approval
Ready to begin?
Review your selected package and enhancements, then submit your approval below.
Live Summary
The Signature Napa Experience
$3,400 base package
Enhancements
None selected
- One-time investment
- $3,400
- Deposit due (50%)
- $1,700
- Remaining balance
- $1,700
- Estimated timeline
- 5–7 Business Days
Signature Napa Experience
$3,400